Term Life Insurance

Primerica has always been a company that champions the needs of Main Street North Americans. While many other companies have increasingly followed the wealthy market, Primerica continues to focus on ways to help Main Street families become financially independent.

Since our founding in 1986, Primerica Canada has shown families how to protect themselves with affordable term life insurance, instead of more expensive cash value insurance, and how to invest the savings. We call our philosophy “Buy Term and Invest the Difference,” and it has given countless Main Street families the ability to build toward, and achieve, financial independence.

At Primerica, we have always believed that term insurance is the best way to protect working families. Consumer advocates and financial affairs writers agree.

“For most people, term life still offers the best combination of coverage and cost.”1

Primerica's life companies*

* Numbers reflect the combined totals as of December 31, 2015, or the period stated, for the following affiliated companies: Primerica Life Insurance Company of Canada (Head Office: Mississauga, ON) in Canada; National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York and Primerica Life Insurance Company (Executive Offices: Duluth, GA) in all other U.S. jurisdictions. Each company is responsible for its own financial obligations.

We Do What's Right

At Primerica, our mission is to “Help families earn more income and become properly protected, debt free and financially independent.” We always strive to hold our company to the highest ethics and “do what's right” by our clients.

“Term insurance is pure protection, like fire insurance or auto insurance. Its sole function is to support your family if you die. You can buy large amounts of coverage for modest amounts of money - and big policies are what your spouse and children need.”2

Lives can change in an instant. See how Primerica was there to help pick up the pieces and carry on after unexpected tragedy.

The following accounts come from actual Primerica claims. Names have been excluded for privacy reasons.

In an instant ...
She never thought ...
An unforeseen disaster ...

Primerica representatives market term life insurance underwritten by Primerica Life Insurance Company of Canada (Head Office: Mississauga, Ontario).

  1. WSJ.com “Honestly, What's the Best Policy,” viewed June 24, 2016
  2. Making the Most of Your Money Now, Jane Bryant Quinn

Please see important disclosures.