For what matters most.

Primerica has always been a company that champions the needs of Main Street North Americans.

While many other companies have increasingly followed the wealthy market, Primerica continues to focus on ways to help Main Street families become financially independent.

Since our founding in 1986, Primerica Canada has shown families how to protect themselves with affordable term life insurance, instead of more expensive cash value insurance, and how to invest the savings. We call our philosophy “Buy Term and Invest the Difference,” and it has given countless Main Street families the ability to build toward, and achieve, financial independence.

At Primerica, we have always believed that term insurance is the best way to protect working families. Consumer advocates and financial affairs writers agree.

“For most people, term life still offers the best combination of coverage and cost.”1


Primerica's life companies*

  • Paid out $1.3 billion in death claims in 2016
  • More than $728 billion in life insurance in force
  • More than 5 million lives are insured through our life companies
  • Have an A+ (Superior) rating from A.M. Best. Only 17 percent of insurance companies meet this standard
  • Pay 94% of claims within 14 days
* Numbers reflect the combined totals as of December 31, 2016, or the period stated, for the following affiliated companies: Primerica Life Insurance Company of Canada (Head Office: Mississauga, ON) in Canada; National Benefit Life Insurance Company (Home Office: Long Island City, NY) in New York and Primerica Life Insurance Company (Executive Offices: Duluth, GA) in all other U.S. jurisdictions. Each company is responsible for its own financial obligations.


We Do What's Right

At Primerica, our mission is to “Help families earn more income and become properly protected, debt free and financially independent.” We always strive to hold our company to the highest ethics and “do what's right” by our clients.

“Term insurance is pure protection, like fire insurance or auto insurance. Its sole function is to support your family if you die. You can buy large amounts of coverage for modest amounts of money - and big policies are what your spouse and children need.”2



Lives can change in an instant. See how Primerica was there to help pick up the pieces and carry on after unexpected tragedy.

The following accounts come from actual Primerica claims. Names have been excluded for privacy reasons.

In an instant ...

The two cars collided, sending one careening over the guardrail and into the canal. The client was trying to get home in the driving rain. While merging onto the highway, his car collided with another. Spinning out of control, he then flipped over both the guardrail and a six-foot, chain-link fence. Rescue workers could not reach him until he had spent 20 minutes submerged in the water. This husband and father's untimely death could have left his grieving widow in financial hardship. Fortunately, his Primerica representative had recently replaced $150,000 in cash value life insurance with $500,000 in term coverage through Primerica.

Insured Male, age 49
Cause of Death Motor Vehicle Accident
Survived By Wife and two children
Death Benefit Before Primerica Death Benefit After Primerica
$150,000 $500,000

She had never thought of life insurance ...

She was too busy taking care of others. The client was a busy medical professional who had always taken care of others. Between her work and her family, she had never spent much time thinking about life insurance. Fortunately, she and her husband sat down one day with a Primerica representative. They both bought coverage through Primerica that included the Increasing Benefit Rider. Over the years, the wife's coverage increased from $200,000 to $300,000 when she was diagnosed with cancer. The couple was able to use the policy's Terminal Illness Benefit Rider to receive part of the wife's benefit before her death, which they used to pay bills and save their home from foreclosure.

Insured Female, age 53
Cause of Death Cancer
Survived By Husband and four children
Death Benefit Before Primerica Death Benefit After Primerica
$0 $300,000

An unforeseen disaster ...

A catastrophic tire failure sent the family truck hurtling into a paving machine. The young family was traveling on a busy highway when the right front tire on their pickup truck exploded. The out-of-control vehicle stuck a stationary paving machine and crumpled, killing the mother, age 39, and the father, age 37. The children, ages 19 months, five years and nine years - all sitting in the back seat, with the two youngest in car seats and the oldest in a seatbelt - recovered from their injuries. The $900,000, paid through Primerica, will go toward the care of the children by the grandparents who now have custody of the children.

Insured Male, age 37 and Female, age 39
Cause of Death Motor Vehicle Accident
Survived By Three children, ages 19 months, five and nine years
Death Benefit Before Primerica Death Benefit After Primerica
$0 $900,000

Primerica representatives market term life insurance underwritten by Primerica Life Insurance Company of Canada (Head Office: Mississauga, Ontario).

  1. WSJ.com “Honestly, What's the Best Policy,” viewed June 24, 2016
  2. Making the Most of Your Money Now, Jane Bryant Quinn

Please see important disclosures.