Our Home

Our History

Primerica Canada's roots date back to 1986 when the company began a revolutionary crusade to transform the life insurance industry.

Primerica originated the "Buy Term and Invest the Difference" philosophy which encourages families to purchase affordable term life insurance so they can get the protection they need at a price they can afford and have more money to invest in their family's future.

In 2010, Primerica became a newly independent company and is traded on the New York Stock Exchange under PRI. As the largest independent financial services marketing organization in North America, our goal is to dominate the changing financial services landscape for Main Street North America.

Primerica

  • Primerica Life Insurance Company of Canada has an A+ rating from A.M. Best
  • From coast to coast, Canadian families have more than $110 billion dollars of life insurance coverage through Primerica
  • PFSL Investments Canada Ltd. currently administers more than $12 billion in Canadian assets
  • Primerica has the largest distribution force in Canada