Primerica's History

Primerica’s roots date back to 1977 when the company embarked on a revolutionary crusade to transform the life insurance industry. Primerica’s “Buy Term and Invest the Difference” philosophy encourages middle-income families to purchase affordable term life insurance so they can have more money to invest in their family’s future. Today, Primerica has expanded its crusade to address the number one financial disease facing families today: debt. Primerica offers solutions to help families eliminate crippling debt from their household finances and save more of their hard-earned money for the future.


  • Primerica Life Insurance Company of Canada has an A+ rating from A.M. Best
  • From coast to coast, Canadian families have more than $70 billion dollars of life insurance coverage through Primerica
  • PFSL Investments Canada Ltd. currently administers $8 billion in Canadian assets
  • Primerica has the largest distribution force in Canada